DESIGN PROCESS

🎮 Unlocking the Levels of Gaming Demographics! 🕹️

The primary player demographics for table games are men aged 40 to 50, while slot revenue is largely generated by women aged 50 to 65. There's a current gap in attracting younger players. So, I got inspiration from popular games like Stardew Valley and Animal Crossing while assessing the popularity of classics such as blackjack and slots. To enhance the gaming experience, I simplified UI vectors and collaborated with a 3D artist for visually engaging backgrounds and characters. 🎲🎰✨

My goals? Create a game with modern aesthetics, have social interactions, and have user friendly onboarding. Let's turn this into a gaming adventure worth remembering!

Project Type:

Passion Project

My Role

UX UI Designer

Duration

71 hours

Tools

Figma, Photoshop, Miro

Effortless and Immersive:

A game experience created with a thoughtfully designed interface for effortless interaction. Users deserve a modern and polished look with stylish fonts and vibrant color schemes. A game that adapts seamlessly to different screens lets potential users play anywhere & anytime. One question that came to mind is: Is this possible to code backend and front end wise?

Alerts, Challenges, Rewards: Game Time!

I want users to step into a gaming world beyond solo play! Diving into multiplayer madness, users can connect with friends via Facebook invites, and boost their gaming crew. When users challenge pals, receive contest alerts, and snag exclusive prizes, it's a non-stop, shared gaming adventure!

Adding in Leaderboards with Sweet Rewards

Gamified features let users earn achievements, badges, and rewards for extra fun!

🔍 Exploring Key Questions 🤔

How do I get the target demographic to want to play with Paradise Pastures?

What are core features that are needed to make this game successful?

Are people willing to gamble using a casino game with an extremely simplified design?

Turning Pain Points into Smooth Sailing:

Gamified features let users earn achievements, badges, and rewards for extra fun!

Lack of personalization:

Failing to offer personalized recommendations or tailored experiences may lead to disengagement.
Level up protection with strong passwords and a dash of two-factor authentication for added security!

No Tutorial/Onboarding:

Lack of clear instructions or a helpful tutorial can leave users feeling lost, especially if the game involves complex rules
Take control with privacy settings, where you decide what's collected and what's not.

Limited Game Selection:

A lack of variety in games or restricted access to certain titles may disappoint users seeking diverse experiences.
Cloud saves for data on the fly!
Local backup, because your data deserves a safety net too.

User Persona

My name is Sarah Miller

28• Valencia,Spain • Marketing Manager

"I've been busy focusing on moving up in my career. I live a dynamic and active lifestyle, often balancing work, dancing, and pottery. I love socializing with friends and exploring new trends and experiences."

Education: Bachelors in Marketing

Family: Single

WANTS
I like games that offer relaxation during breaks. Sending challenges to friends helps me keep in touch with others. I'm definetely not a hardcore gamer, but I still like a little challenge and get better at it over time.

FRUSTRATIONS
I find popup ads annoying and intrusive in the middle of gaming. It's irritating when games have no clear tutorials or too munch info all at once. I appreciate a satisfying designing.

Unraveling the User Journey

Comparative Analysis

I then analyzed the different features and aspects in similar mobile and PC apps. The following apps influenced my ideas in the design.

Wireframes & Prototypes

How are we going to solve user woes while making the design simple and familiar?

Quick iterations using Figma

Previous Iterations

User Testing Sparked Key Insights

Issue: design isn't readable or cohesive.
These insights were valuable in guiding refinements for a more user-friendly experience

Final Designs

Success metrics:

Since this project is about forming a new target audience, I decided gathering quantitative data for evaluation and gain some qualitative interviews for deeper customer insights is the best way to measure if we achieved the goal.

Complete actions:

1. 80% of users should be able to accomplish the task. 40% of them will spend over $10 to get a premium bonus.

2. Retention: 30% of users will come back after a first time use of this feature. (Evaluate if they are trying to use it in another way: to other users? send other challenges? Pick different time durations?)

3. Referral: 10% of new click-ins are through referral

Next Steps:

1. Continue reiterating designs

2. Quality Assurance: Hunt down bugs, amp up performance, and reinforce security.

3. Premium Perks: Craft enticing upgrades, keeping everyone's experience stellar.